Wisconsin FamilyBiz (editor, project manager)
WisconsinBiz (editor, project manager)
2017: Live. Work. Lead. Learn.
2014: Remaking Wisconsin
Digital project management
2016: PolyFirst Packaging, website redesign/rebuild
This project followed a complete re-branding for this Hartford, Wisconsin-based commodity and specialty packaging manufacturer. I led the re-branding project as well, including positioning, development of the new logo and tagline and copy for sales sheets and this website. This was also a move to WordPress for the company.
2015: BizTimes Media, website redesign/rebuild
This project turned an internally flawed, somewhat stale and generally confusing website into an award-winning, modern and easy-to-use resource for the Milwaukee-area business community. Working with a web development firm on behalf of BizTimes Media, I led the entire project – from architecture and technology choices (Newscycle to WordPress among them) to e-newsletter design – including training the BizTimes staff once completed. Once launched, I managed SEO and helped to achieve a doubling of traffic in less than nine months.
VITAL Source Magazine (writing, editing)
Co-founder, co-publisher and editor of this popular Milwaukee-based monthly magazine from 2002 – 2009. (circ. 20,000)
Thirteen issues of VITAL still exist as digital editions at issuu.com. A complete archive is available at the University of Wisconsin-Milwaukee Golda Meier Library and at the Wisconsin Historical Society.
Note: Urban Milwaukee now owns the content from the print magazine and daily website (VITAL and ThirdCoast Digest) published by my media company, Vital Media Group, from 2002 to 2012. Most stories attributed to Urban Milwaukee, written prior to December 1, 2013, were originally published through one of those two venues.
2017: BizTimes.com, BizInsights series
- Why a local, multi-platform marketing strategy matters
- Seven steps to success with B2B print advertising
- There’s no place like home: four steps to successful local B2B event marketing
2016: First Business Bank, Trend Spotting (PDF)
2015: American Cancer Society, Colon Cancer Awareness (PDF)
2014: Waukesha County Technical College, WCTC WAT Grant (PDF)
RECENT AD/PROMO COPY
2017: BizTimes.com e-News + BizInsights, full page house ad #1
2017: BizTimes.com e-News, full page house ad #2
Features and essays
Shrinking the Digital Footprint (Milwaukee Magazine)
Marketers, employers and creditors can track your private data. But there are ways to limit your exposure.
The New Entrepreneurs (Milwaukee Magazine COVER STORY)
They turned half-baked ideas into successful startups, took complicated problems and invented new technologies. Curious to see how far they could go, these 12 business visionaries set a path for others to follow.
Brotherly Love (Milwaukee Magazine)
Against the advice of their father, brothers Joe and Paul Bartolotta opened an Italian-style bistro in the Wauwatosa village in 1993. Today, Paul is a two-time James Beard winner and brother Joe has built a local restaurant empire with over 1,00 employees. In their first-ever joint interview, the Bartolotta boys share war stories over lunch.
The Man Who Came to Dinner (Milwaukee Magazine)
I brought my dad from California to live with me. What was I thinking?
Mavericks and leaders (Urban Milwaukee)
There are three paths available to the free spirit: lazy dreamer, maverick or leader. At some point, you have to choose.
Made in Milwaukee –> Art. Music. Love. (Urban Milwaukee)
“America’s Best Local Film Festival” returns (Urban Milwaukee)
Arts, crafts and rock ‘n’ roll in Bay View (Urban Milwaukee)
Milwaukee Film spreads its love all over (Urban Milwaukee)
Mummies in Milwaukee! (Urban Milwaukee)
News and opinion
A vigil for hope and peace as sun sets on Sikh tragedy (Urban Milwaukee)
Judge rules bargaining law “not in effect” (Urban Milwaukee)
Education, education, education (Urban Milwaukee)
Barrett’s co-sleeping red herring (Urban Milwaukee)
Wisconsin’s Small Government Experiment (Urban Milwaukee)
You want tax cuts? Cough up those jobs (Urban Milwaukee)
Obama: Fixing the economy, 12 jobs at a time (Urban Milwaukee)